19July, 2021PUREmatte especially appealing to brand owners in the beverage, pharmaceutical, health & beauty, and other end-use segments with stringent demands for low-odor packaging, in addition to high-end shelf appeal."Anyone marketing products in the luxury segment will appreciate PUREmatte's organic, silky feel and high contrast look," Wasserman explains. "It can even have a 3D effect ­ labels and packaging manufactured with PUREmatte really stand out ­ this is no ordinary coating." Scuff-resistant PUREmatte also helps minimize cracking, making it a worry-free product during transport and logistics processes. Cyngient takes a partnership approach toward working with its clients, utilizing an extensive R&D lab complete with full manufacturing capabilities, contributing to its role as an end-to-end adhesive products provider. Wasserman says, "Rather than providing off-the-cuff solutions, we identify their actual needs, create the relevant adhesives, inks and coatings, while also conducting extensive testing at state-of-the-art facilities prior to delivery. Our polymer chemists and experienced leadership bring more than 100 years of combined expertise to the industry. Every day we are crafting new mechanisms and evaluating raw materials in order to determine those that provide the best adhesion possible for specific applications."In addition to labels and packaging, Cyngient also specializes in credit card innovation. Recently, a client was looking to launch a new credit card line and required adhesives that could bond the various layers of polycarbonates. To pass various certification testing, the credit card should have sufficient bond strength, which was only possible if the adhesive and pigment were compatible with each other. "With our revolutionary structural adhesive technology, we were able to turn the adhesive into a laminating ink which was not only able to bond the layers effectively, but also produce graphics at the same time," Wasserman explains. In-mold product decoration is another area of focus. Last year, a Cyngient client was honored by the In-Mold Decorating Association (IMDA) on a first-of-its-kind project where Cyngient, using pigmented adhesives, created appealing in-mold gun handles instead of traditional wood, leading to acclaim from global industry experts. Building on its successes, Cyngient is experiencing rapid growth and has its sights set on expansion. Wasserman concludes, "Brand enhancement is our culture, and we take great pride in thinking outside the box when it comes to product development. We're excited to continue partnering with both brand owners and packaging manufacturers to develop best-in-class brand enhancement technologies while improving their bottom lines." Our goal is to raise the bar and elevate adhesive innovation, and we're doing just that through the development of products like HYPERcure, a truly game-changing technology
< Page 9 | Page 11 >