Dennis O’Leary, Chief Business Development Officer, Industrial Magnetics Inc.Dennis O’Leary, Chief Business Development Officer
Today’s magnetics space resides on a delicate balance between need, desire, cost, and implementation. Organizations often need to incorporate magnets into their plant layout. But that doesn’t always translate into an optimal solution, unless there is buy-in at the plant level. While incorporating an additional piece or pieces of auxiliary equipment, including magnets, is significant, the cost of failure far outstrips the cost of implementation. This prompts the need to properly educate companies on the best locations, usages, and practices to mitigate issues pertaining to catastrophic contamination and workforce injuries.

An expert in this space is Industrial Magnetics Inc. (IMI), a U.S.-based, leading manufacturer of magnetic assemblies. The company specializes in providing both permanent magnets and electromagnets for holding work, lifting, fixturing, conveying, and magnetic separation. IMI leverages its well-invested relationships with channel partners to adequately promote the MagMate® family of products as a total value proposition (TVP), versus the old per-piece-cost (PPC) trap.

“Our broad scope of SKUs, deep inventory levels, and same-day delivery capabilities position us as the most desirable, one-stop shop for all business needs,” says Dennis O’Leary, the Chief Business Development Officer, IMI.

IMI’s business operations are built around three core pillars—communication, quality, and delivering on expectations. The company always strives to maintain longstanding, mutually- beneficial relationships with clients and channel partners, instead of being transactional. Its sales and engineering departments work in tandem, with regular daily engagements, while its R&D department is fully equipped to test every application.
With its proven business model and industry expertise, IMI excels in delivering a range of services, including quarterly, semi-annual, and annual plant audits. A qualified IMI magnet specialist visits clients’ plants during every audit to perform objective strength testing of their existing magnetic equipment. This helps validate and verify the magnet’s location, strength, craftsmanship, and operational efficiency.

These field service technicians help clients comply with norms stipulated by the Global Food Safety Initiative (GFSI), Safe Quality Foods Program (SQF), FDA Food Safety Modernization Act (FSMA), the British Retail Consortium (BRC), and other plant QA requirements.

Living up to its commitment to delivering value and quality, IMI always shares its expertise with clients. The company does not levy an additional charge for design and engineering. It also ensures the regional managers make as many visits as required to understand the application and sequence of operations while conducting thorough R&D testing.

Our broad scope of SKUs, deep inventory levels, and same-day delivery capabilities position us as the most desirable, one-stop shop for all business needs


IMI’s capabilities are best showcased in its collaborations with facilities that switch from manual to magnetic material handling. In one such instance, the company partnered with a client involved in material handling in the production of armor-plated vehicles. Traditionally, all loading and unloading operations were performed manually, making the process extremely cumbersome and dangerous.
  • Our goal is simple—know the customer and the application, manufacture the best solution, and deliver it as promised


When the client switched to magnetic material handling, their internal loading and unloading operations changed drastically. The magnet lifted an entire piece of plate steel onto the cutting table. Then, it unloaded the entire skeleton and cut parts in an automated manner, which increased the throughput by four times and enhanced operational efficiency. This also led to a decrease in injury by minimizing or eliminating the need for operators to pull out heavy, odd-shaped parts.

With honesty and integrity as the mainstay for IMI, the company provides the most efficient turnkey, easy-to-install magnetic solutions, tailored to clients’ specific needs. “Our goal is simple—know the customer and the application, manufacture the best solution, and deliver it as promised,” says O’Leary.