Partnering with KTP is ideal for CPGs that differentiate their products to appeal to retailers and consumers while managing supply chain issues, cost hikes, limited shelf space, and increased pricing pressure. The company leverages its extensive experience working with CPGs to better understand their businesses, identify needs, and maintain complete confidentiality to provide the best customer service and experience. KTP's unique approach to contract manufacturing builds a world of difference for its customers.
According to Ann Halstead, Director of Marketing at KTP, “Our agility in developing and manufacturing products for customers is second to none, allowing them to stay ahead of the competition at the retail shelf and test new product concepts while minimizing risk.”
KTP's service excellence is appreciated by clients looking to develop more complex products in today's increasingly competitive retail environment. It’s committed to helping create higher-performing products that address targeted needs and give customers differentiation on the shelf. To that end, KTP has invested in enhancing its product development capabilities, including a dedicated formulation lab with experienced chemists developing formulations for wipes and liquid products and a Nonwovens Innovation Center housing various coating and converting equipment from pilot scale to total production. The latter has been the launch point for multiple nonwoven products, including two that have been the recipient of Edison Innovation Awards. KTP is also adding new packaging and converting capabilities and has blending and filling capabilities for complex solutions like bleach, peroxide, and alcohol.
These capabilities enable KTP to bring ideas to life through formula and package development, regulatory review, and product, stability, and consumer testing. The team can also work with customers to improve product quality and production efficiency. Commitment to confidentiality is another aspect for which KTP is highly regarded.
KTP leveraged its expertise and capabilities to respond to the unprecedented demand for disinfectants during the pandemic. The company placed employee safety as a top priority, manufacturing masks, creating safety partitions on the floor, expanding breakrooms and adding other enhancements to ensure workplace safety. Its procurement team worked with vendors to acquire additional and alternative materials, all of which were focused on ensuring seamless production at its facilities.
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Our agility in developing and manufacturing products for customers is second to none, allowing them to stay ahead of the competition at the retail shelf and test new product concepts while minimizing risk
KTP also develops partnerships with other players having unique products, formulations, packaging, and technologies that it can bring to customers. The program, referred to as Connect-to-Grow, has helped KTP establish a strong reputation as a firm that connects companies who have unique capabilities to those who can benefit from them. For example, a company with fantastic chemistry that could benefit various products can connect with KTP, which uses the technology to develop samples and present them to customers. It's an approach that benefits the technology owners, customers, and KTP—a win all around.
KTP's commitment to manufacturing high-quality products that exceed customer expectations has fueled its growth and helped establish the company as a valued resource for customers. With a focus on innovation and emerging consumer trends, KTP has a deep understanding of the retail space for FMCG, which facilitates customers' sell-in and distribution to retailers. These factors have made KTP a trusted partner for many long-standing customers and a sought-after manufacturing partner for new customers.
