CMPC [BCS: CMPC]

Gustavo Vieira

Digital Transformation Authority

Gustavo Vieira is a seasoned professional dedicated to fostering innovation and driving business transformation through digital technology. His focus lies in delivering value to organizations by enhancing productivity, streamlining processes and reducing operational costs. As a key figure in the digital transformation and smart infrastructure space, his specialties include strategic planning, effective cost control, portfolio management, vendor management, enterprise infrastructure management, ERP systems (SAP R/3, Oracle), service management, and enterprise architecture.

In an interview with Manufacturing Outlook Latin America Vieira sheds light on the promise AI holds in digital transformation and underscores the importance of prioritizing business outcomes over technological deployment.

Can you outline your key roles and responsibilities at CMPC?

I serve as the global CIO for CMPC, a pulp and paper company with operations spanning 12 countries across Latin America, Europe, and the United States. My responsibilities entail overseeing all technology aspects for CMPC globally, including infrastructure management, data centers, applications, telecommunications, cybersecurity, and fostering innovation within the company.

What are some of the current challenges in the industry?

Scaling successful solutions across diverse operations poses a significant challenge. It is not merely about implementing projects but also establishing scalable capabilities that can swiftly adapt to varying business needs across regions.

Digital transformation should not be confined to a single department but should permeate throughout the organization.

What innovative developments in digital transformation do you anticipate will reshape the landscape of business challenges?

AI will play a pivotal role in transforming industries. AI promises enhanced efficiency, innovation, and improved communication across stakeholders. It offers a new paradigm for conducting business and facilitating seamless interaction among clients, suppliers, and employees through open-source ecosystems.

Can you discuss the key aspects of a recent project you have been involved in?

We have implemented AI technology to optimize the control of industrial plants, allowing for dynamic adjustments based on raw materials and desired output. Additionally, we have deployed video analytics for railroad security and AI-driven maintenance solutions to enhance truck safety and operational efficiency.

What technological innovation within digital transformation excites you the most and what impacts do you foresee in the industry?

Blockchain holds immense potential, although its practical applications in the industry remain limited. Exploring and harnessing blockchain technology could revolutionize various business processes and enhance transparency and efficiency across sectors. However, further exploration and adoption are needed to realize its full potential.

What advice do you offer to professionals in similar roles across tech companies?

Digital transformation should not be confined to a single department but should permeate throughout the organization. It is crucial to view it as a business transformation enabled by digital technology, focusing more on the business outcomes rather than solely on technology implementation.