Susan Cox, LogoJET | The Manufacturing Outlook | Top Industrial Printing Solutions ProviderSusan Cox, CEO and Founder
In the world of industrial printing, LogoJET has established a niche that extends far beyond selling equipment. Under the leadership of Susan Cox, its visionary CEO and founder, the company is redefining what it means to serve clients in the UV printing space.

LogoJET’s story is one of innovation, collaboration, and a commitment to empowering businesses to succeed. Founded in 2005 by Susan Cox, the company delivers more than printers—it provides comprehensive solutions backed by five-star customer support, earning a reputation as a trusted partner.

With six Printing United ‘Product of the Year’ awards and six Inc. 5000 honors, LogoJET’s growth reflects its dedication to fueling customer success, demonstrating that its achievements are driven by the businesses it empowers.

“Our mission at LogoJET is to go beyond selling printers—we’re creating pathways for our customers to innovate, streamline, and grow. Every printer we deliver is backed by an ecosystem of custom trays, software, paired with support, expertise, and partnership,” Cox explains. “This philosophy drives everything we do, from designing highly customizable printers to offering extensive support systems that help clients fully integrate LogoJET’s technology into their operations.”

Helping Businesses Gain Greater Control Over Outputs

What sets LogoJET apart is its ability to adapt to the unique needs of each business it serves. Whether working with a small startup or a large enterprise, the company pairs its unique product design—focused on ease of use and robust support tools—with versatile machines that grow alongside its customers’ ambitions. LogoJET printers handle everything from promotional items to industrial components, printing on materials as diverse as glass, metal, wood, plastic and even bottles!

This versatility allows businesses to bring production in-house, saving time and costs while gaining greater control over their output. Combined with innovative design and dedicated support, LogoJET empowers its customers to scale efficiently and confidently.

“We focus on creating printers that are intuitive to use, reducing the learning curve and freeing operators to focus on production, while providing robust support to ensure success,” Cox shares.

Committed to Long-Term Success

LogoJET is dedicated to fostering long-term customer relationships, with many clients partnering with the company for over 20 years. As their businesses scale, LogoJET introduces newer, more efficient offerings with the latest technologies to meet evolving needs.

Our printers are engineered to be user-friendly, requiring minimal operator oversight

This commitment is backed by an industry-leading three-year warranty available on most models—far exceeding the typical one-year coverage—and a reputation for five-star support. LogoJET partners with customers every step of the way, from installation to ongoing in-person and online training, ensuring smooth operations and scalability.

By sharing market insights and identifying high-demand opportunities, LogoJET goes beyond equipment support, solidifying its role as a strategic partner invested in its clients’ success.

How is LogoJET different from other UV printing manufacturers?

In a crowded marketplace, LogoJET stands out not just for its technology but also for its values. As the only woman-owned printer manufacturer in the UV space, the company offers a fresh perspective in an industry traditionally dominated by men. Under Cox’s leadership, LogoJET has fostered a culture of innovation, inclusivity, and relentless pursuit of excellence.

“Our approach is always customer-centric,” Cox explains. “We focus on delivering solutions that address real-world challenges, not just ticking boxes on a features list.”
The UVx90R-SE and UVx90i exemplify this approach with their open-architecture design, allowing easy material handling and management. These machines feature a gravity-fed ink delivery system which ensures consistent ink flow, reducing waste and enhancing reliability. Designed for simplicity, they maximize productivity while minimizing operational complexities.

The model’s user-friendly design enables routine maintenance and self-administered part replacements, cutting reliance on onsite technicians and minimizing downtime. Advanced RIP software and custom trays streamline workflows, empowering businesses to meet the demand for hyper-customized products without sacrificing speed.

This customer-centric mindset has led to strategic partnerships with material and ink manufacturers, ensuring customers have access to the best resources for their specific needs. LogoJET’s printers are also designed to integrate seamlessly with future advancements, giving businesses the flexibility to adapt to emerging technologies.

Beyond its technical advantages, LogoJET’s commitment to follow-through sets it apart. The company maintains regular contact with customers post-sale, ensuring they continue to maximize the value of their investment. This dedication to customer success has earned LogoJET glowing reviews and a reputation as a trusted partner.

Building the Right Solutions

LogoJET’s portfolio of solutions has been shaped by continuous learning and adaptation. Cox credits much of the company’s success to its close relationships with customers.

“We speak to our customers every day,” she says. “We learn from them, and that helps us understand the needs and trends in the industry.”
This customer-first approach has enabled LogoJET to refine its offerings over the years. By listening to feedback and staying attuned to market demands, the company ensures its printers and support services address real-world challenges. Its solutions are practical, reliable, and scalable, helping businesses thrive in a constantly evolving landscape.

For businesses new to industrial printing, Cox offers three key pieces of advice:

• Understand your specific needs, including the materials you’ll print on, your production volume, and the level of customization required. Always test the media you plan to use, as not all UV inks and printers offer the same durability or performance across different applications

• Partner with a vendor that offers comprehensive, ongoing support— from installation to maintenance—ensuring your success at every step.

• Invest in scalable technology that grows with your business and adapts to future advancements. Look for trade-in programs that make it easy to upgrade to different printer sizes, allowing your equipment to evolve alongside your business needs.

A 20+ Year Partnership in Innovation and Growth

Background

Since 2005, Golfballs.com, a global leader in customized golf products, has been at the forefront of innovation, partnering with LogoJET to revolutionize their printing processes. The transition from traditional pad printing to advanced digital printing marked a pivotal moment in their journey, unlocking new possibilities for enhancing their consumer offerings.

  • We offer both in-person and online training programs so our customers can fully leverage the capabilities of our printers


The Transition Journey

Over the past two decades, Golfballs.com has upgraded through four generations of LogoJET printers, each delivering cutting-edge features, improved efficiency, and greater scalability. Their vision was ambitious: to replace their pad printing operations with a digital process that could meet growing consumer production demands while maintaining exceptional quality and durability.

LogoJET’s dedication to advancing printing technology has made each upgrade seamless. Today, Golfballs.com leverages LogoJET’s latest printer model as they produce over 1 million dozen custom-printed golf balls annually. This state-of-the-art solution ensures unparalleled precision, vibrant color accuracy, and longlasting durability, solidifying their position as an industry leader in customized golf products.
Through this partnership, Golfballs.com has scaled operations, increased efficiency, and achieved a significant ROI on their digital transformation journey. Their success reflects LogoJET’s mission: to help customers grow through reliable, scalable, and profitable solutions.

The Heart of LogoJET

LogoJET’s future is as ambitious as its founding vision, with plans to expand its global presence while continuing to innovate its product offerings.

“We’re looking at incorporating more advanced automation solutions that combine custom trays with software integration, streamlining the printing process and making it even more efficient for our customers,” Cox says.

While growth remains a priority, LogoJET is deeply committed to its core values of partnership and innovation. The team consistently pushes the boundaries of UV printing, ensuring its customers remain competitive in an ever-changing market.

At the center of LogoJET’s success is its team—a group of passionate, knowledgeable professionals dedicated to making a difference. “Our people are the heart of our success,” Cox shares. “We foster an environment of collaboration and innovation, empowering our employees to challenge the status quo and deliver solutions that meet our customers’ evolving needs.”
This human touch is evident in every aspect of LogoJET’s operations, from hands-on client support to the inclusive culture within the company. Built on relationships and a genuine desire to help others succeed, LogoJET’s mission is personal.

As the company looks to the future, it remains steadfast in its commitment to providing best-in-class support, cutting-edge technology, and personalized care. For businesses seeking not just a printer but a true partner, LogoJET is the clear choice.