Rob Newman, President & CEOIts 220,000-square-foot Calgary, Alberta facility supports application of a broad range of advanced industrial coating solutions including hard chrome plating, HVOF, HVAF and E-Gun spray technologies, tungsten carbide spray coatings, sulphamate nickel underlays, along with CNC coating and polishing.
“We strive to make sure that when a component leaves our facility, it gives the customer the best possible run time,” says Rob Newman, President & CEO.
Reliability is built across its facility operations. When a component arrives worn out or damaged, Moore’s looks beyond simply recoating it. Its team of experts examines what happened, considers the conditions it was operating in and determines whether a different coating, underlay or repair approach could provide better durability.
This approach transforms Moore’s into a partner for the industry. It has the capacity to support both specialized projects and large-volume requirements. Customers become loyal because they know a repaired component will return quickly, to specification, and ready for optimal performance in the field.
From Engine Rebuilding to Integrated Coating Expertise
Moore’s roots are in the years immediately following World War II, when founder Len Moore leased a Texaco service station to rebuild engines.
As markets evolved, so did Moore’s business. It moved into industrial diesel work and eventually into coatings. In the late 1960s the chrome operation began with a single tank originally used for automotive crankshaft chroming.
Today, Moore’s specializes in hard chrome plating and spray coatings. Its capabilities encompass PCP pump rotors, PDM rotors, surface pump rotors, hydraulic components, drilling components, housings, wear plates, agitators and surface rotors, and other industrial rounds.
Moore’s value lies in bringing all these capabilities together under one roof. Its team strips each component of its existing coating, inspects the underlying metal for damage, performs repairs when needed and recoats and polishes it. The integrated process done in one facility reduces handling, transportation and coordination for customers while shortening the return to service time.
We strive to make sure that when a component leaves our facility, it gives the customer the best possible run time.
Its capabilities are further strengthened by decades of collective experience. Its staff engages with various components across different stages of the process to assess damaged surfaces, unusual wear patterns and coating failures to understand what happened in service and diagnose the next repair.
The Expertise Behind Every Successful Project
Moore’s technical capabilities are extensive. Its hard chrome coating operation handles everything from smaller rounds to exceptionally large components, including rotors up to 57 feet long.
For PCP rotors, it can work to tolerances of up to ±0.002 inches, while its spray-coating and polishing capabilities can produce finished products to extremely tight tolerances.
-
Every coating project is a group effort between us, our customers and our suppliers. Together we come up with solutions that work best for that customer.
When customers do not have, or cannot provide, the complete operating history, the component itself becomes part of the investigation. If a coating has not delivered its expected lifecycle, Moore’s works with its suppliers to test alternatives and develop a more suitable coating or process that extends wear in the actual operating environment.
“Every coating project is a group effort between us, our customers and our suppliers. Together, we come up with solutions that work best for that customer,” says Bill Cheyne, CFO.
Longevity Is the Real Measure
The economics of longevity that Moore’s coating solutions provide is the real value-add for customers. In oil and gas, where equipment availability can directly affect production, the gains from making a component last long instead of frequent repair are enormous.
One Northern Alberta customer illustrates what longevity can mean in an application where replacing a component is costly and disruptive. When asked about the performance of one of their rotors that was coated at Moore’s, the customer reported that it pumped a billion barrels of oil in a little over five years.
The example captures the kind of service-life performance that shapes Moore’s reputation. The company handles roughly 3,000 units a month, giving it both the scale and experience to support substantial customer requirements without the prolonged wait times that can often accompany highly specialized work.
“Our run time, turnaround times, service and availability differentiate us. If customers want to get a hold of us, we’re always there for them,” says Newman.
Service That Builds Confidence
Customers know when a component is sent to Moore’s, it will be returned into service with confidence. That confidence is particularly valuable in an industry where relationships travel with people. Customers move between organizations, taking their experience with them and often return to providers they know will deliver.
Moore’s has built its business around those relationships. The relationship becomes even more valuable when it helps customers understand not just how a component failed, but why.
In one instance, a customer’s oil well rotor had been left stationary for months. After examining the rotor, Moore’s team linked the localized deterioration of the component’s chrome coating to conditions created while the well had been shut down. Instead of just repairing the damage and sending the rotor back, Moore’s explained what had happened and suggested keeping the rotor turning slowly during extended periods of inactivity to help prevent a repeat occurrence.
This is where the team’s experience and dedication to unearthing the root cause of failure allows Moore’s to explain what likely contributed to a component failure. Where possible, it also suggests operating changes that can help reduce the chance of reoccurrence.
A Family Business Built for Continuity
Behind Moore’s technology and capacity is a culture that remains distinctly small-business in character. That small-business mindset carries into Moore’s customer relationships.
Moore’s continues to operate as a family business. Newman’s daughter, son-in-law, nephew and Cheyne keep close contact with customers and employees. They view taking care of customers and employees as part of the same continuum that keeps relationships and expertise in place for decades. Families of staff also work at the business, with fathers, sons, brothers, husbands and wives contributing together. Around 40 percent of its workforce has been with the organization for more than 15 years.
The staff’s lengthy tenure creates another kind of institutional knowledge. Many employees have grown alongside the business, carrying years of practical knowledge into their roles. Moore’s relatively flat structure also keeps fewer layers between the people doing the work and those making decisions. The combination of institutional knowledge and a flat organizational structure leads to the free flow of expertise across departments, which results in better outcomes in each project.
The Value of Another Productive Cycle
Moore’s reach today extends primarily across Canada and the U.S. Some projects also reach the U.K., with components ultimately finding their way into Australia, the Middle East and South America through multinational customers.
Keen to find new ways to serve customers, it is looking to diversify into additional industries and develop new cost-effective coatings and processes. Growth, however, is deliberately measured. Moore’s wants new products, processes and customers to strengthen their business without stretching capacity at the expense of the long-term customers.
The same forward thinking extends to Moore’s sense of environmental responsibility. The company diligently maintains environmental reporting and testing practices. It ensures nothing leaks from the coating process and deals with holding tank failures immediately. The coating contents are regularly pumped out and recycled, following which the tank is cleaned and repainted before it is reset.
The ability to deliver precision coating expertise with consistent quality and responsive turnaround in a sustainable manner that helps customers extend component life and maintain reliable operations merits Moore’s recognition as a Top Industrial Coating Services provider in Canada 2026.
Moore’s Industrial Service Ltd. will continue to be in the business of helping industrial equipment keep working for as long and as efficiently as possible. That is the space it has occupied for decades, between a component’s first life and its next productive one.
