Aftermarket services, components, and solutions help end-users maximize their OEM relationship and build a mutually beneficial partnerships.
FREMONT, CA: Industrial OEM manufacturers are investing in technology to enhance their customer experience, communication, marketing, and capacity to serve their customers. The consolidated technology set focuses on aftermarket, service, sales, marketing, and customer support, combining all aspects of dealing with existing customers. The equipment manufacturing industry has been driven by leaders inside individual functions, resulting in disjointed, data-isolated, and incompatible tools utilized by various teams. It is a dilemma for many organizations as it has too many applications, no one source of truth, overlapping or duplicate functionality, and a hefty price tag.
Many organizations seek to unify their investments to gain process efficiency, cost minimization, and, most significantly, to enhance their customer experience - with a strong emphasis on current customers and the Installed Base. Aftermarket is the more extensive range of services, components, and solutions that enable end-users to derive maximum value from their relationship with an OEM and lay the foundation for an accurate, mutually beneficial collaboration with the OEM. The technologies do not communicate with one another and, even worse, duplicate data. The extracted data is then manually combined and cleansed before being used in a particular tool or procedure.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
The network of data searches, extracts, joins, and cleanup scripts are kept together by logic and custom code that must deploy once and maintained for years. The web remains untouched for fear of disrupting the working environment, but it becomes increasingly complex when new use cases and workflows get addressed. Eventually, it degrades or breaks, becoming the bottleneck for digital transformation and performance enhancement. Some forward-thinking OEMs attempt to replace these legacy workflows with newer ones. It results in the same rinse-and-repeat cycle where custom solutions, which are under-supported, are eventually relegated to the tools graveyard and replaced with a new shiny patchwork to solve the problem for good.
Many OEMs are focused on modernizing their ERP and CRM, or adopting a data warehouse and new BI tool, as this wave of digital transformation sweeps the sector. Modern OEMs with a digital focus adopt a business-objectives-first technology strategy in response to these problems. They focus on generating specific business results while maintaining a sustainable technological investment model—the overall situation developments in broken processes, frequently a mishmash of people and tools. BI technologies fail in this area because they operate on low-quality data or lack a 360-degree perspective.
More in News