Flexible packaging is cost-effective, portable, and encourages high barrier performance.
FREMONT, CA: Flexible packaging is the second largest pack type in the United States, accounting for 30 percent of total volume (behind rigid plastics). It is widely used in both primary and secondary packaging and comprises bags/sachets, stand-up pouches, films, wrappers, tubes, and more.
Significant benefits of flexible packaging are elaborated below:
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Economical: Flexible packaging is frequently less expensive than rigid alternatives due to lower production, transportation, and storage costs. Flexible packaging saves space when stored, transported, and displayed on store shelves since it may be stacked, squeezed, or folded. This space efficiency leads to cost reductions in warehousing and shipping.
Lightweight: Flexible packaging is often made of lighter materials than glass, rigid plastic, and stainless steel, resulting in significant weight reductions. This can lead to decreased transportation and energy costs, reduced greenhouse gas emissions, and improved supply chain efficiencies.
Versatile: Flexible packaging has numerous applications and shapes. It is easily adaptable to varied sizes and shapes, and a wide range of coatings and embellishments can be applied. Flexible packaging allows for high-quality printing (flexography, rotogravure, digital) and surface treatments, allowing brand owners to create eye-catching designs, highlight essential product qualities, and provide one-of-a-kind tactile experiences. Specialty forms provide different product profiles on store shelves, attracting customers.
Durable: Flexible packaging, unlike glass, is shatter-proof. While it is not immune to punctures from sharp objects, it is resistant to dents and deformations that can damage other pack types, such as aluminum packaging.
Protective: Flexible films include barrier layers that protect items from moisture, oxygen, heat, odor, and light. Flexible packaging helps keep flavors and freshness intact for an extended period of time. Flexible pouches frequently have easy-open mechanisms and resealable features, such as zippers and spouts. Stand-up pouches with child-resistant closures meet medical, home care, agriculture, and chemical industry standards. Aseptic spouted pouches are engineered with innovative fitments and technology.
Portable: Its lightweight, flexible, and resilient qualities make it convenient for consumers to transfer for on-the-go use.
Sustainability challenges: When it comes to sustainability, flexible packaging has advantages and disadvantages, with several factors influencing the environmental impact. On the bright side, flexible packaging is lightweight, and the reduced transportation requirements contribute to a lower environmental impact. When it comes to recycling, flexible packaging presents certain issues. Multi-material flexibles, such as those made of plastic and foil, plastic and paper, and foil and paper, can complicate the recycling process because the ingredients cannot be separated. Most municipal curbside recycling systems cannot accept packaging films. Some retailers will accept flexible packaging with in-store drop-off containers.
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