Since the industries have realized the power of bold colors and catchy effects, there is bound to be a rise in packaging with arresting colors in 2020.

FREMONT, CA: Plastic packaging industry is one of the most evolving and dynamic businesses in recent times, and expected to cross $400 Billion by 2022. Both industry and consumer trends are driving the growth plastic packaging market. To sum it up, rapid urbanization and increasing demand for a modern lifestyle are key factors shaping the plastic packaging industry.

Let us look at some popular plastic packaging trends in 2020:

Sustainable Packaging

Almost every country is facing plastic waste crisis. This is why there is an urgent need for packaging industries to adopt sustainable packaging solutions. Companies that deal with packaged goods can no longer overlook the green wave. An initiative- reduce, rethink, and recycle- has been widely taken to encourage sustainability, which is expected to gain more prominence in 2020 with more industries shifting to green packaging.

In order to meet consumer demands, packaging companies are striving to achieve long-term sustainability goals. Some of them involve reducing wastage and developing efficient recycling methods.

Bold Colors and Effects

A recent study revealed that people are inclined to make a subconscious judgment about a product within the first minute and a half of observing it. Following this report, another study showed that 85 percent of people made their buying decisions based on the packaging color. Since the industries have realized the power of bold colors and catchy effects, there is bound to be a rise in packaging with arresting colors in 2020.

Flexible Plastic Packaging

There is no doubt that plastic packaging plays a significant role in customer buying decisions. Another plastic packaging trend that is expected to witness immense growth in this year is flexible plastic packaging. They are so popular among buyers because of flexibility as they offer various benefits, such as light-weight, easier to store, great visual appeal, and are highly practical to reseal. Moreover, technological breakthroughs in flexible packaging have made them most appropriate for several consumer products that were restricted to rigid packaging.

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