OMNI Systems
Customized Solutions for the Labeling Industry

In today’s fast-paced, ever-changing business landscape, product labels are more than just a description. They are a major component of branding and need to do double-duty, efficiently and creatively ensuring safety and compliance while communicating the product’s value to customers.

Given the ever-growing need to stand apart in the market, brands use more segmentation and frequent seasonal promotions. Interactive elements to engage consumers and create offline-to-online digital experience are also increasingly being used to help them stand out from the crowd. This translates to greater demand and the needs for agility and shorter turnaround times for label converters.

A leading, privately-owned label converter, OMNI Systems is ideally positioned to address all the varying needs of brands with decades of labeling experience, state-of-the-art facilities, and unmatched technical acumen. It specializes in offering a wide range of labeling solutions and services to various industries, including distribution, retail, and grocery. It recently expanded to high-end label markets like consumer-facing products, home health, beauty aids, and medical labels. Known for the industry’s lowest prices and highest quality labels, it focuses on helping businesses optimize operations and improve bottom lines.

“We’re an ISO-compliant label converter that draws on three decades of experience to deliver labeling excellence for all with our high-quality products,” says Mike Murton, president and COO of OMNI Systems.

Innovation through Understanding

OMNI Systems’ labeling excellence is enhanced by its strong supply chain, consistently delivering the highest quality raw materials for superior, direct thermal and thermal transfer labels. With a firm grasp on the importance of collaboration, the company forges partnerships with numerous leading suppliers, ensuring a steady and reliable material supply. This helps reduce the material cost, allowing OMNI to pass savings along to their customers. Some of the world’s largest brands save up to 40 percent on labels by joining hands with OMNI Systems.

“Our strategic partnerships with key raw material suppliers enable us to acquire the material we need of the right quality, allowing us to serve various clients across many markets,” says Murton.

Focused on offering the best products to clients, OMNI Systems actively pursues innovation and technological advancements with an unwavering commitment to R&D. This passion for new technologies has helped it develop a broad array of solutions across various products like direct thermal labels, thermal transfer labels and ribbons, and many other thermal products. The addition of these solutions to its product portfolio has helped customers navigate the challenges presented by the pandemic and subsequent supply chain disruptions.

Exceptional Services that Elevate Performance

OMNI Systems’ core focus on customization takes these solutions to the next level. Rather than providing generic solutions, it works closely with each client to understand their labeling needs and design solutions that meet their exact requirements. This collaborative approach has helped OMNI Systems establish a reputation for excellence, earning it the trust and loyalty of clients across the industry.

Beyond technology and customization, OMNI Systems’ dedication to providing exceptional customer service is another key factor driving its success. The team recognizes that success is intertwined with that of its clients, and goes above and beyond to provide the support they need to thrive. Whether offering guidance on label design, providing technical support, or navigating complex regulatory requirements, it maintains the highest level of service excellence and is committed to being their trusted partner at every stage of the process. Unlike others that prioritize price over quality, OMNI Systems prides itself on offering the best prices and highest quality products in the market.

The success of OMNI Systems in delivering cost savings stems from its large scale and scope as an organization. With 35 flexographic printing presses under a single roof, located just outside of Cleveland, Ohio, it can work with large-scale customers with high-volume needs.

Expanding Operations to Deliver Greater Value

This unique blend of people, process, and technology, with its commitment toward clients, has made OMNI Systems the go-to partner for numerous brands.

With its customer base projected to grow, leadership recognized that it would outgrow its Cleveland facility in the next three to five years and explored the next evolution. After considering various options, the firm decided to expand through acquisition. In that vein, OMNI Systems is now constantly evolving, and has recently made a strategic move to acquire new facilities, in Missouri and Kansas. Its first acquisition marks a significant milestone for the company, which had only grown organically in its first 33 years.

This big-league development in OMNI Systems’ business infrastructure further enhances its capabilities and expertise in producing and delivering custom labeling solutions. With these new facilities, it can offer even more specialized services, including prime labels that are high-complexity labels with multiple colors, and labels that meet specific regulatory requirements.

To this end, OMNI Systems identified companies that could help expand its product offerings and deepen its penetration with current customers while attracting new ones. ITW Labels was chosen as the ideal acquisition target, with a prime label division in St. Louis, and a grocery weigh scale label business in Kansas City.

This acquisition allows OMNI to tap into new industries, gain additional capacity on the weigh scale side, and increase its revenue from $100 million to $130 million, providing more buying power to drive cost savings on materials. With the Missouri and Kansas facility located closer to some of its key customers, it can streamline its supply chain and deliver products faster and more efficiently to produce high-quality labels at the best possible price.

Its customers are thrilled about its direction and growth trajectory, especially after the challenge of the past few years. Its focus on grocery and shipping and distribution industries helped provide consistent supply to customers. It aims to use automation to reduce variable costs and offer the lowest converting costs possible. With these acquisitions, OMNI Systems plans to emphasize its capabilities in prime label production to attract new customers. It will continue to retain the strengths of ITW Labels while implementing its efficiencies and cost-saving methods.