PT Business Network
Building New Growth Opportunities for Partners

The Southeast Asia (SEA) market presents an enticing prospect for manufacturing businesses, especially those from the Western Hemisphere seeking to tap into the burgeoning demand for specialty products.

Navigating the diverse cultural nuances and distinct business practices of SEA can prove challenging, hindering the establishment of a robust presence in the region.

This is where PT Business Network comes in, turning challenges into opportunities for growth and success for its partners from North America and Western Europe.

“Our strategic approach and in-depth understanding of the region enable our partners to build a strong foothold, ensuring a seamless integration into the market and capitalizing on the immense potential it offers,” says Dr. Garrie Giam, business director of PT Business Network.

PT Business Network distinguishes itself through its unique selling proposition (USP) as a specialized “one-stop-shop” solution provider, acting as a vital link between suppliers and customers. With a well-established presence in the SEA market, the company serves as a bridge for supplier partners, leveraging its understanding of regional business culture for swift market entry.

Customers benefit from a comprehensive portfolio of tailored technical solutions, accessing renowned manufacturers directly associated with their industry. PT Business Network’s competitive edge lies in representing multiple suppliers with a small, efficient team, ensuring cost-effective pricing. The company’s versatility in supplying various products further enhances its competitiveness.

As manufacturers’ representatives in SEA and India, PT Business Network covers industries such as magnet wire, powder coating, oil refinery/petrochemicals, and motor lubricants. Its affiliated company, MPS Industries Pte Ltd, provides equipment and chemicals for powder coating. Additionally, the company markets its proprietary range of engine oils through regional distributors in SEA. Leveraging its strength in sales and marketing, PT Business Network provides continuous training and support to its distributors.

Overcoming Market Fluctuations with Diversified Strategies

PT Business Network has shown resilience in the challenging Southeast Asian economic landscape post-pandemic. Despite factors like U.S.-China tensions and the shift to remote work, where long-term planning has proved challenging, the company is adeptly navigating the complexities using its extensive expertise in the SEA market.

Forecasting the decline in powder coating engineering, PT Business Network strategically diversified into multiple sectors to ensure financial continuity. While facing a downturn in powder coating due to reduced demand, the company thrives in the oil and gas sector and the magnet wire industry, fueled by the rising demand for electric vehicles.

In Cambodia, Myanmar, Philippines, and Indonesia, where electric vehicle infrastructure is lacking, PT Business Network experiences a significant demand for motor lubricants. It markets its own brand of quality motor oils, STALLION LUBRICANTS, which are blended in Singapore and sold in ASEAN countries.

This adaptability showcases the company’s strength in navigating industry challenges effectively, positioning it as a key player in crucial sectors.

Building New Growth Opportunities for Partners

PT Business Networks’ ability to forecast and navigate market fluctuations has helped many of its partners establish a strong presence in SEA.

For instance, a Japanese MNC producing magnet wires sought its assistance in transitioning into the electric vehicle (EV) market for Toyota and Nissan. Unable to directly approach other EV motor manufacturers, they leveraged the existing network of PT Business Network. With European-origin technology, PT Business Network connected them with suppliers willing to assist, making them the first Japanese company to develop EV motors for major automotive brands within five years.

Another success story involves a refining company producing diesel fuel. Struggling for seven years to achieve a moisture content below 100 ppm, they turned to PT Business Network for help. It provided the necessary technology and system designs, enabling them to surpass their goals within a year, reducing moisture content to below 50 ppm and increasing production capacity by 30 percent.

A Specialized Team Paving the Path of Success for Clients

Dr. Giam and his team play an important role in driving PT Business Network’s clients to success. Armed with a PhD in Applied Management and Decision Science, Giam’s passion for education extends to distributors in the lubricant business.

PT Business Network follows the concept called PASSION. Passion for success extends not just to itself, but to its customers and suppliers. Analytical skills are crucial for solving problems and understanding supplier and customer needs. Salesmanship must be built on trust, respect, and successful business relationships. Sharing knowledge willingly with suppliers and customers demonstrates the company’s capabilities. Intellect is a trainable ability crucial for success. Opportunities should be created for everyone, suppliers and customers alike. Never give up, always maintaining a positive attitude to reach business goals.

Driven by this ethos, PT Business Network is bridging the East and the West through business opportunities. By providing technology and systems, it intertwines its success with that of the suppliers and customers. Its powerful and empathetic business philosophy ensures that if its clients fail, it hasn’t succeeded.

This approach has earned PT Business Network respect and trust, fostering long-term relationships and successful market penetration. The dedication to clients’ success remains the cornerstone of its operations, inspiring its business endeavors.